Accenture
The company is involved in the game in three countries including Portugal, where it supports 40 student teams. As well as bringing Accenture into contact with students, the game’s networking events also give the company the opportunity to network with potential customers from the major players in various sectors.
An innovative recruitment channel
Accenture aims to get the best people in its ranks, and values the chance to engage directly with them directly via the GMC. The competition’s matching process provides Accenture with an innovative and direct graduate recruitment channel, giving the company unique access to the kind of students it wants to recruit. Accenture typically provides two training sessions for the teams it is sponsoring, and views the competition as an important pre-selection mechanism.
Campus exposure
Accenture also sees the GMC as a key way of building its campus brand and raising awareness of its graduate scheme. The company values the public exposure, and by investing in the leaders and managers of tomorrow, sees the GMC as a part of its corporate social responsibility strategy.
The university contacts that Accenture has built up have enabled the company to influence the curriculum in certain areas, helping to ensure students have the right skills when they graduate.
A valuable networking opportunity
Accenture also views networking with other sponsors and supporters at the GMC as an invaluable opportunity, particularly in helping the company foster relations with Expresso newspaper, ‘the most important newspaper in Portugal’. The company regards its fellow sponsors as the major players in each industry sector – and as potential customers for Accenture.
'Twenty per cent of our entire annual graduate intake comes directly from participation in the GMC'
Jose Galamba de Oliveira, President of Accenture Portugal
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