The Service Centre
The Service Centre is a purpose-built outsourced contact centre responding to, and managing relationships with, prospective students using sophisticated e-business strategies. Its key objective is to enable universities to convert more international enquiries into enrolments
- Measure and improve conversion rates
- Reduce cost per enrolment, and only pay on success
- Get exclusive and previously unavailable market intelligence
- Improve the enquiry experience for students
- Improve the quality and diversity of applications
- Measure the effectiveness of student marketing initiatives
How does it work?
The Service Centre, through a powerful mix of technology and human interaction, handles the relationship with prospects from initial enquiry right through to enrolment.
All enquiries are responded to within a guaranteed 24 hours, with a proactive and targeted follow-up strategy. A highly effective ‘made offer’ service ensures that students are not lost at the crucial stage – between offer and enrolment.
Return on investment
Universities also receive regular reporting and market intelligence. The nature of several institutions outsourcing their enquiry management to Hobsons means that we can predict future trends, using data that was simply did not exist before the arrival of the Service Centre.
Hobsons becomes a true partner of the university. Each institution has a dedicated account manager, who, in a short time, becomes an indispensable part of the university team. Crucially, above an initial setup fee and minimal charge per enquirer, universities only pay on success – when an international student who has come through the Service Centre actually enrols at the institution.
'We found in the Service Centre a way of sharing the development and support of new system, systems we could not have developed by ourselves'
Professor Tony Adams, Macquarie University, Australia
For more information please contact:
Andy Cordes// Assistant Sales Director
Tel: 020 7958 5033
E-mail Andy Cordes
Leyla Gilbey// Sales Director
Tel: 020 7958 5030
E-mail Leyla Gilbey
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UK Service Centre clients
Hobsons launched the UK
Service Centre in 2006, with five foundation clients: UCE Birmingham, Brunel University, University of Essex,
the Robert Gordon University and Coventry University.
The Australian experience
The Service Centre was developed by Hobsons in 1999, as a result of brainstorming sessions with five prominent Australian universities. More//
Latest news
Read about what Gavin Douglas, Head of Student Recruitment at the Robert Gordon University, thinks about Hobsons' UK Service Centre. More//
Read about Hobsons' conference, The Role of CRM: Engaging the Student Consumer, that took place on Thursday 15 February 2007. Download presentations from Clive Humby, CRM expert and creator of the Tesco Clubcard customer loyalty scheme, and all other speakers from the day. More//