The Service Centre was developed by Hobsons in 1999, as a result of brainstorming sessions with five prominent Australian universities
These institutions were concerned that, as they did not have the resources available to answer the growing volume of e-mail enquiries from prospective international students, many of them were being lost to other institutions and other countries.
Relationship management
The solution was the launch of the Service Centre, which, through a powerful mix of technology and human interaction, handles the relationship with prospects from initial enquiry right through to enrolment.
Predicting trends
Bev Hudson, Executive Director, Deakin International, Deakin University, comments:
'Service Centre enquiry reports really do act as our initial indicator in monitoring global changes. The predictions in December for the year’s intake have proved to be spot on, correctly predicting percentage changes in recruitment figures
for individual courses.'
The Australian Service Centre accounts for 50%
of all international student enrolments
in Australia