EMT Answer
Hobsons EMT Answer software helps institutions manage student enquiries, automatically answering student queries using an intelligent response and dynamic FAQ system
EMT Answer can cater for any audience group, providing customised answers for undergraduates, postgraduates, international students, current students, alumni, staff and more.
Over 40% of student questions originate outside of office hours, and EMT Answer enables unviersities to respond to students at the most appropriate time. This 24/7 enquiry management solution is used by over 1,200 universities worldwide.
How it works
Hobsons' EMT Answer software understands enquirers' questions such as 'How much are tuition fees?' and 'Can I stay in halls?', and instantly returns answers on screen via the Virtual Adviser.
Unanswered questions from the Virtual Adviser are automatically routed to the most appropriate staff member, for a personalised response.
Increasing efficiency
The Virtual Adviser dramatically reduces the workload of your admissions enquiries staff in dealing with routine questions. Behind this, in-depth customisable reports tell you exactly what students are asking and when, enabling you to refine our marketing message. Every student serviced professionally – guaranteed – and more students than ever funnelled effectively through your recruitment process.
EMT Answer at a glance...
- Question the Virtual Adviser in plain English and receive an instant answer
- Over 95% of enquiries resolved immediately
- Enquirers can always direct more specialised questions to a real-life person
- Knowledge Builder means you never have to answer the same question twice
- Real-time reports show you what students really want to know about your institution
- Save time and money, freeing up staff to concentrate on higher-level recruitment efforts
'We've seen a cost saving in relation to the University's communications with customers. We no longer rely on paper-based materials being posted to prospects, but enjoy the creativity and freedom offered by EMT'
Lisa Colman, Head of CRM, University of Central Lancashire
For more information please contact:
Andy Cordes// Assistant Sales Director
Tel: 020 7958 5033
E-mail Andy Cordes
Leyla Gilbey// Sales Director
Tel: 020 7958 5030
E-mail Leyla Gilbey
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EMT clients
Over 25 UK universities current use Hobsons EMT suite of products to increase efficiency and convert enquiries into enrolments. More//
The student expereince
Feedback shows that students are overwhelmingly satisfied with the answers they receive via the Virtual Adviser, and rate the usefulness of the ansers provided very highly. More//
About EMT
Born in the higher education sector and focusing solely on the higher education sector, EMT was launched by Hobsons in 1999, in partnership with the admissions team at Cal Poly, San Luis Obispo
Latest news
Northumbria University a winner at Boston CRM conference. More//
This year's Connect U conference, for Hobsons EMT users, will take place in Boston on July 10-13. More//
Read about Hobsons' conference, The Role of CRM: Engaging the Student Consumer, that took place on Thursday 15 February 2007. Download presentations from Clive Humby, CRM expert and creator of the Tesco Clubcard customer loyalty scheme, and all other speakers from the day. More//