EMT Connect


EMT Connect is a full CRM package providing complete online student communication and direct marketing solution

Using EMT Connect will enable your university to:

  • communicate with more students, quicker and more effectively, without a significant increase in human or financial resources
  • instantly improve student service levels
  • automatically create a personalised webpage for each student
  • schedule and track targeted e-mail, web and direct mailing campaigns
  • save thousands of pounds through increased efficiency and reduced postage costs
  • convert more enquiries into enrolments.

Personalised information
EMT Connect can be used to create a  personalised ‘VIP’ homepage for every student enquirer, generated instantly on completion of a simple questionnaire. ‘My Home at Your University’ will show prospective students engaging ‘sticky’ content, encouraging them return to your university's website.

This content is driven by the interests of the student, such as course of study, accommodation, social life, as well as visa requirements and tuition fees according to the country of origin.

Instant results
EMT Connect will present students instantly with the information they want, avoiding waiting days to receive a prospectus or navigating your website to find the information they need.

Student intelligence
Every student interaction becomes an opportunity to learn more about that student. By capitalising on this intelligence, EMT Connect enables you to place contacts into meaningful market segments, then engage them through the most targeted and effective messaging.

All of your customer touchpoints for the year can be strategically scheduled into one place, with the integrated Communications Planner.

Return on investment
Behind every message, powerful tracking reports will show you how many recipients opened a particular e-mail, received an SMS, clicked a link through to your website or interacted with the message.

'We've seen a cost saving in relation to the University's communications with customers. We no longer rely on paper-based materials being posted to prospects, but enjoy the creativity and freedom offered by EMT'
Lisa Colman, Head of CRM, University of Central Lancashire

More//

For more information please contact:

Leyla Gilbey

Leyla Gilbey// Sales Director
Tel: 020 7958 5030
E-mail Leyla Gilbey

Andy Cordes

Andy Cordes// Assistant Sales Director
Tel: 020 7958 5033
E-mail Andy Cordes

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Gateway login

Using EMT

Use EMT Connect to send:

  • open day invitations and registrations
  • student surveys
  • newsletters
  • Flash e-mails
  • exam good-luck messages and birthday cards.

 

EMT clients

Over 25 UK universities use Hobsons' EMT suite of software. More// 

EMT history

Born in the higher education sector and focusing solely on the higher education sector, EMT Connect was launched by Hobsons in 1999, in partnership with the admissions team at Cal Poly, San Luis Obispo.

Latest news

Northumbria University a winner at Boston CRM conference. More//

This year's Connect U conference, for Hobsons EMT users, will take place in Boston on July 10-13. More//

Read about Hobsons' conference, The Role of CRM: Engaging the Student Consumer, that took place on Thursday 15 February 2007. Download presentations from Clive Humby, CRM expert and creator of the Tesco Clubcard customer loyalty scheme, and all other speakers from the day. More//