Student intelligence report
This report is an ideal initial investment for universities looking to get to the heart of student decision-making
The report delivers comprehensive findings from the survey, and identifies student trends across key criteria (including gender, ethnicity, region, UCAS tariff, and type of school).
Includes:
- Student profiles (including subject and level of study, skills and experience profile, academic calibre, and key opinions)
- Future plans and expectations (including subject choice, distance from home, and fees, funding and debt)
- Decision-making processes (including when decisions are made, important university factors, specific information requirements, resources used and found useful, key influencers, effectiveness of university marketing methods)
This report will help your institution:
- Fully understand the behaviours and motivations of prospective university students
- Plan and implement a marketing strategy which is based on robust and up-to-date student intelligence
- Tailor your marketing campaigns to reflect the particular requirements of key groups (gender, ethnicity etc)
- Benchmark your existing activities and knowledge-base against best practice in student recruitment
The Student Intelligence report will deliver the essential foundations of a successful, cost-effective marketing campaign, giving you the tools to reach and engage your target students.
Price: £3,000