Institution Brand Assessment

If you want to understand what your students (actual and target) think about your university’s brand, and compare these responses to their perceptions of your closest competitors, then the Institution Brand Assessment (IBA) is for you

As a registered IBA client, you will work with our team to identify three key competitor institutions, and Hobsons will do the rest! Pinpoint students’ specific perceptions and explore what you (and your competitors) are getting right and how you can refine your strategies to attract your target school-leavers.

Includes:

  • Analysis of three key groups: all respondents, students who are attracted to your university, and students who you most want to attract
  • Perceptions of your university: logical factors (reputation, facilities…)
  • Perceptions of your university: emotional factors (brand values)
  • Competitor benchmarking
  • Institution brand indicator (comparing student expectations with perceptions of provision at your university)

 

This will help your institution:

  • Gain a detailed understanding of school-leavers’ perceptions of your institution, benchmarked against three competitor institutions
  • Find out how these perceptions differ among your current and prospective target students
  • Identify successful messages your institution has previously communicated to students
  • Refine future marketing strategy to increase recruitment of your target students

 

The Institution Brand Assessment is only available to a limited number of clients. Contact our team to find out more and to reserve your space in this revealing study.

£5,000
Includes written report and face to face client presentation

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