CRM conference attracts 120 delegates from over 60 HEIs

21.02.07

CRM conference attracts 120 delegates from over 60 HEIs

More than 120 delegates from over 60 of the UK?s leading HEIs joined Hobsons on Thursday 16 February at The Role of CRM: Engaging the Student Consumer, a one-day conference at London?s Energy Clinic

Good customer relationship management – vital in the business world – has never been more crucial in the HE sector. Consequently, Hobsons decided to host a timely event exploring CRM and student engagement, while providing delegates with practical CRM solutions. 

Inspiring speakers 
Jake Mayer, a Bristol University student and the youngest Briton to climb Everest, provided an inspiring introduction to the day, regaling delegates with his exploits climbing Everest.

Keynote speaker Clive Humby – creator of the Tesco Clubcard customer loyalty scheme – then led an interactive session focusing on the role of customer engagement and loyalty, providing insight into customer centricity before ending with some suggestions for HE.

Download Clive’s presentation, Engaging Customers and Winning their Loyalty: Experiences from the Commercial World

Tailored afternoon streams
To ensure the event's content was relevant as possible, the afternoon comprised two simultaneous sessions; domestic student recruitment and international student recruitment.

Domestic session presentations
Jo Wilson, Hobsons
Understanding Your Target Students: Hobsons’ Research on Understanding your Potential Domestic Students

Sasha Peterson, Hobsons US
Technology in Higher Education: Hobsons’ CRM

Chris Watts, Northumbria University
CRM: A University Perspective

Simon Maller, The University of Leeds
Exceeding Expectations: The AskLeeds Experience

International session presentations
Glen Murrell, Trendence
Understanding and Communicating with Your Prospective International Students: The Hobsons Global Review

Jeremy Cooper, Hobsons
Hobsons’ Service Centre

Cheryl Badhams, UCE Birmingham
Outsourcing to Improve Conversion: the UCE
Birmingham Story so Far

Gavin Douglas, The Robert Gordon University
Outsourcing International Enquiries: Our Experience

Rest and relaxation
In-keeping with the Energy Clinic’s ambient atmosphere, masseurs were on-hand to sooth away stress with hand and shoulder massages. Following the conference, Hobsons’ EMT and Service Centre clients joined Hobsons for a meal at top London restaurant Morel, before attending the EMT users group and Service Centre advisory group the following day.

Plans for an annual event
Jeremy Cooper, Hobsons' Deputy Managing Director, chaired the event. 'We are delighted with the level of attendance and the positive feedback we received from delegates,' he commented. 'CRM and student engagement is high on the agenda for UK HEIs; consequently, we are considering hosting an annual conference focusing on this subject.' 

Further information
Find out more about the Service Centre, EMT Answer and EMT Connect.

Contact Leyla Gilbey on 020 7958 5030 or Thomas Mason on 020 7958 5093 for more information about Hobsons’ CRM products and services.

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