Engaging students through CRM - last few places remaining

15.01.07

Engaging students through CRM - last few places remaining

Hobsons is hosting a conference focusing on the role of customer relationship management in student recruitment, and its application to the HE sector

The Role of CRM: Engaging the Student Consumer will take place on Thursday 15 February 2007 at London’s Energy Clinic.

Areas explored will include
CRM in business – customer engagement, increased loyalty levels and deepened customer relationships

Perceptions and motivations – discover what drives over 30,000 students’ destination decisions, and why mystery shopping shows universities are failing 25% of enquirers – we uncover exclusive research

HE trailblazers – CRM excellence in enquiry and enrolment management

Separate afternoon sessions for domestic and international student recruitment practitioners

Download full agenda and speaker biographies.

Who should attend?

  • Directors of international offices
  • Marketing and admissions practitioners
  • Student recruitment professionals (both domestic and international)

 

Speakers include

  • Clive Humby, creator of Tesco Clubcard customer loyalty scheme
  • Jake Meyer, Bristol University student and youngest Briton to climb Everest

Places are limited!
Sign up now at www.emt.hobsons.co.uk/CRM or call Thomas Mason on 020 7958 5093

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