Traffic for Hobsons' student websites soars

01.03.06

Traffic for Hobsons' student websites soars

Hobsons’ market-leading online initiatives have resulted in significant growth in traffic for its websites

February saw the largest growth in visitors to the Hobsons sites, with over 179,900 unique users this month alone. The three flagship sites – GET, which is for undergraduates looking for their first job; Springboard, for 16- to 18-year-old British; and Study UK, for international students considering studying in the UK – generated a staggering 100,680 unique users.

Increased registrations
While traffic is important, the number of students interacting on the sites and registering is also vital to Hobsons’ advertisers. In February, nearly 7,000 visitors registered to receive further information – that’s almost ten students registering online every hour.

Partnerships
The implementation of successful affiliate marketing programmes, online marketing incentive campaigns, search-engine optimisation and search marketing have been responsible for the increase in traffic. February also saw the launch of a new partnership between Hobsons and FT.com, positioning the GET website as the official student jobs partner of the FT online.

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