Institution Brand Assessment

If you want to understand what students think about your university’s brand, and compare these responses to their perceptions of your closest competitors, the Institution Brand Assessment is for you

Analyses three key groups (all respondents, students who are attracted to your university, and your target students):

  • Perceptions of your university
  • Competitor benchmarking
  • Institution brand indicator

This will help your institution:

  • Gain a detailed understanding of students’ perceptions of your institution, benchmarked against three competitor institutions
  • Identify successful messages your institution has previously communicated
  • Refine your future marketing strategy

£5,000
Includes written report and face-to-face client presentation

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